From Trust to Transaction:
The Ultimate Guide to Leveraging FREE Publicity to Boost Your Business!

Press coverage builds one of the most valuable assets for any business: trust. With this guide, we'll show you how to leverage it to grow your bottom line. No PR experience required.

Unlock powerful “as seen in” accolades
from outlets like:

You’ll learn to:

✔ Build credibility with potential customers who are hesitant to buy from your brand because they don’t know or trust you well enough yet.

✔ Escape the frustration of inconsistent sales by showing you how to leverage publicity to drive real transactions.

✔ Save time wondering and researching how to get press coverage with key resources to help you get going today.

Meet Reena Goodwin, founder & CEO of FACTEUR PR and The DIY PR Project

Learn straight from an award-winning publicist and marketing expert

Reena Goodwin has helped hundreds of solopreneurs, bootstrapping start-ups, and billion-dollar businesses grow their brands – and she's letting you in a few secrets to grow yours, too!

About Reena:

✦ PR Roots with Rockstars: Reena’s journey began in the music industry, working with Sony Music and Columbia Records, where she discovered her passion for PR.
 
✦ PR Expertise with Global Reach: Reena’s clients have been featured in top-tier publications, including Vogue, Forbes, Allure, the BBC, and many local and regional publications.

✦ Digital & Social Media Impact: Her campaigns have garnered coverage in major outlets like USA Today and The Los Angeles Times, driving results across platforms.

✦ Industry Recognition: She’s been celebrated by top industry voices like New York Times bestselling author Chris Guillebeau, Architectural Digest, Inc., Martha Stewart, SavviHer, and more.

✦ Founder of FACTEUR PR: In 2016, Reena pivoted to public relations and founded FACTEUR PR, an award-winning agency dedicated to helping businesses shine.

✦ Passionate Educator: Through her agency and The DIY PR Project, Reena empowers entrepreneurs and small businesses to take control of their PR, sharing insider strategies for powerful results.

GET INSTANT ACCESS TO 10 PROVEN PR STEPS!