The DIY PR Project
SECURE YOUR OWN PRESS COVERAGE: GROW YOUR BRAND REPUTATION AND REVENUE WITH FACTEUR PR
Version 2.0; 2024
There are no shortcuts, only smart cuts.
What if you could learn how to be your own publicist with the help of an actual publicist?
Part course and part consulting, The DIY PR Project from FACTEUR PR trains small businesses how to prep for and procure their own publicity while on a tight budget.
REENA S. GOODWIN
About your instructor
LEARN FROM A 15-YEAR PR & MARKETING EXPERT AND FELLOW ENTREPRENEUR
There is a misconception that PR is only useful or accessible for enterprise businesses. That is simply not true.
My name is Reena Goodwin, and for more than a decade, I’ve worked with energetic start-ups and established multi-million dollar brands to help them build trust with their audiences in order to grow awareness and ultimately sales. Trust is the changemaker – it helps turn small businesses into brands over time, and this is what I strive to help do for my clients. As the Founder + Director of FACTEUR PR, a boutique marketing and communications studio, we’ve helped hundreds of businesses grow through consumer trust-building activities like media relations, influencer relations, activations, brand partnerships, marketing, social media, and more. Our team at FACTEUR created The DIY PR Project specifically to support emerging lifestyle brands and businesses with their marketing in a way that is accessible and with the level of quality you’d expect from an experienced agency. If you’re ready to learn, I’d love to teach you!
Is this program right for you?
If you’re a small business owner or part of the team and ready to elevate your brand reputation and revenue, this program is for you. If your business is making less than $250,000 per year in revenue, this program is for you. If you have a story to tell or a product or service to sell that you know more people would love if you could just get it out there, this program is for you.
The DIY PR Project is not a shortcut to media success, but it is a smart cut – you’ll save time, energy, and money in the early stages of your business growth when you learn and do with us rather than doing it alone.
If you can commit your willingness to learn and dedicate at least one hour a week to putting in the effort to build your brand, then this program is for you.
Don’t have the time but have the resources to outsource PR? Learn about our one-on-one PR services from FACTEUR PR.
The DIY PR Project
WHAT IS INCLUDED IN THE PROGRAM?
The DIY PR Project from FACTEUR PR will guide you on how to secure earned media coverage and more on a budget to reach new customers and elevate your brand's reputation.
A $7,999 value for only $699!
LIFETIME ACCESS TO THE DIY PR PROJECT TRAININGS
A five-part guided workshop that helps you prep for and procure your own free publicity, taught by FACTEUR PR owner and 15-year PR expert, Reena S. Goodwin
Includes videos, workbooks, and templates
WEEKLY LIVE VIRTUAL AMA SESSIONS
Ask anything every Wednesday from 12:30-1 p.m. EST. All calls will be recorded and saved to watch later, organized by questions we answered.
ACCESS TO OUR LIFESTYLE BUSINESS SLACK CHANNEL
Connect with other group members, filled with lifestyle business owners just like you, as we share successes, get support, and gain access to special opportunities
OPTIONAL ADD-ONS THAT HELP DO THE WORK FOR YOU
Continue to up your media game with these custom tools to take your marketing to the next level.
PLUS! MORE THAN 30 BONUSES VALUED AT $3,000+ FOR FREE!
Not only are we teaching you the strategies, but we’re also giving you the tactical PR and marketing templates, guides, and tip sheets to save you massive amounts of time and money and get results.
"I have taken many PR courses/workshops and this is by far the most clear and concise one. Reena is so generous with the content and this course will definitely get you ready to get started in your PR journey."
-Pam Covarrubias, coach and podcaster
As seen in...
As seen in...
Our students have landed coverage in Oprah Daily, Martha Stewart, Buzzfeed, Better Homes & Gardens, The Spruce, and more!
Have you dreamed of getting your business product, service, or expertise featured in major media publications to reach your target audience (and also share on your website and social media?). Well, what are you waiting for?
How does it work?
SEE OUR SIGNATURE STEP-BY-STEP TRAINING
Sign up by April 30 and receive more than $3,000 worth of bonus material – FREE!
More customizable tools, templates, and tip sheets to elevate your brand across media, influencer, and social media.
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Must-have PR Resources on a Budget
Work smarter, not harder with this list of tools to help take your PR research and outreach to the next level.
How to find PR opportunities for maximum exposure
Free resources for seeking and securing exposure in the press.
Guest Contributor Opportunities
Are you an expert? Share your knowledge in top-tier media for free (and even get paid!)
ChatGPT Prompts for PR
How to use ChatGPT to cut your time in half.
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How to assemble an EPK
Step-by-step instructions on how to create and assemble an electronic press kit to effectively showcase your brand or project to the media and the public. Bonus: use your EPK also for influencers, retailers, speaking engagements, and more!
Pitch Template: Products
Google document for positioning and presenting your products to the media via email
Pitch Template: Services
Google document for positioning and presenting your services to the media via email
Pitch Template: Experts
Google document for positioning and presenting yourself to the media via email
Press Release Template
Big announcement coming up? Here’s a press release template in the exact format the media expects and loves
Pitching best practices
When to pitch? How to pitch? When to follow up? Relax, here’s what you need to know!
Hack These 30+ Pitch Angles the Media Can’t Resist
Need a place to start? Are you stuck on how to pitch yourself? These angles are tried and true.
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How to work with inbound media opportunities
We’re sharing many resources that you can sign up for that matchmake journalists with brands like yours – here’s how to work with them.
How to nail an email interview so you get covered
75% of media interviews are via email. Here’s how to make your commentary shine and increase your chances of getting picked up.
Media meeting script and agenda
Part of PR is relationship-building. Here’s our script for inviting media to meet with you and how to lead the meeting.
Five must-haves for securing press coverage
Don’t even think about working with the media until you have these five things.
Media training guide
A 50-page detailed guide on different media types and how to do interviews and position yourself in front of each of them.
How to maximize press coverage
Guide to leveraging your media coverage to earn the trust of your audience and convert that trust into sales.
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How to organically find influencers
Influencer databases are extremely expensive. Follow these step-by-step suggestions on how to source and secure partnerships without spending a dime.
Influencer Pitch Template
Pitching influencers is slightly different than pitching journalists. Use our template for a fail-safe approach.
How to communicate a campaign with influencers
Here’s a guide to help you discuss deliverables, timelines, expectations, and fees with influencers, like a pro!
Campaign Brief Template
A Campaign Brief is a formal document from a brand to an influencer that explains the expectations of a paid or partnership campaign. Just plug-and-play!
Influencer Contract Template
Working with an influencer on a pay-for-play basis? Steal our agreement template and customize so it’s your own!
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Tip sheet: Growth tactics for social media
Tried and true, this cheat sheet will share some underutilized tactics for growing your following and influence on Instagram.
Tip sheet: How to increase engagement on social media
Engagement arguably beats followers. This tip sheet reveals creative, organic ways to increase your overall engagement on social media.
Tip sheet: Guide to presenting your brand on social mediaSocial media is an extension of your brand and often the media’s first impression of you. Make sure it shines with these guidelines.
Social Media Calendar Template
You’ll love this easy-to-use Google Sheet that helps you or your team pre-plan content to approve on social media.
Social Media Canva Templates: 12 Customizable Graphics for Q4
Plug-and-play social media graphic templates for October, November, and December.
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How to calculate the value of press coverage
Use this handy dandy calculator to determine just how much value one media hit can carry.
Measuring success with influencers
Our scorecard for determining whether or not working with a certain influencer was impactful enough to work with them.
13 Metrics to measure to evaluate ROI
What exactly should you be evaluating and analyzing in a PR campaign? From mentions to monthly metrics, understand and track these qualitative and quantitative data for your next campaign.
HURRY! DOORS CLOSE APRIL 30!
HURRY! DOORS CLOSE APRIL 30!
FAQs
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The DIY PR Project is for anyone who is interested in learning how to earn press for their personal brand or business. It's also for marketing professionals who would like to learn PR and really, anyone with a passion for learning and working hard to make their dreams happen.
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No. This is important. The ONLY guaranteed way of appearing in the media is through a sponsored spend or advertising. This is true even if you hire a professional publicist. After all, it’s called earned media for a reason! The decision as to whether or not your brand will be included in a story is entirely up to the journalist or editor. What this course promises to give you are the tools and insights necessary to make press happen for your brand. You still need to do the work, but we promise, it will be worth it!
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First and foremost: passion. You need passion. PR is not easy, but if you're passionate about the work you're doing, the journalists you're pitching will see that. If you're not passionate, why should anyone else be? Secondly, you will need commitment. Success doesn’t come from what you do occasionally, it comes from what you do consistently.
As far as time and resources, budget about 20 minutes to watch each video, and time to complete each workbook. Additionally, you will of course need a.) high speed internet to watch the live videos and participate in the discussions on our Slack channel,also a free Canva account to access and edit the workbooks.
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This is completely go at your own pace.
The links to the workshop videos and corresponding workbooks are delivered straight to your inbox immediately after purchase. Any questions or feedback you have about the lesson are open for discussion in the Slack channel.
You'll always have access to re-watch any of the videos and complete your five workbooks at your own pace, which together ultimately create your Pitch Pack.
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You’ll receive lifetime access and updates to The DIY PR Project program, invitations to our weekly AMA sessions for live guidance and advice, a membership to our lifestyle business Slack channel to connect with other entrepreneurs, optional add-ons like done-for-you media and influencer lists, and did we mention more than 30 bonus templates for social media, media, influencer, metrics, and more! All in all, the program is worth more than $7,999 and you can have it all for only $699.
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While this course will teach you more about PR than most people know about PR, there is no way we could cover everything there is to know about publicity in the span of 100 minutes. Completing this program gives you the opportunity to be your own publicist. You'll be armed with the basic knowledge and tools to feel confident in pitching your story to the media and landing coverage anytime. As your business or brand grows and your responsibilities and income grow, it might be worthwhile to outsource or hire a full-time professional.
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$699 – this is a one-time investment, not a membership fee.
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If you are interested in collaborating with Reena Goodwin for coaching or full-service PR support, email hello@facteurpr.com.
Let’s do this – together.
The new year is here. If you’re ready to take your brand to the next level, sign up for The DIY PR Project today before the doors close on February 29.
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@FACTEURPR