Must-have PR Resources on a Budget

Work smarter, not harder with this list of tools to help take your PR research and outreach to the next level.

How to find PR opportunities for maximum exposure

Free resources for seeking and securing exposure in the press.

Guest Contributor Opportunities

Are you an expert? Share your knowledge in top-tier media for free (and even get paid!)

ChatGPT Prompts for PR

How to use ChatGPT to cut your time in half.

How to assemble an EPK

Step-by-step instructions on how to create and assemble an electronic press kit to effectively showcase your brand or project to the media and the public. Bonus: use your EPK also for influencers, retailers, speaking engagements, and more!

Pitch Template: Products

Google document for positioning and presenting your products to the media via email

Pitch Template: Services

Google document for positioning and presenting your services to the media via email

Pitch Template: Experts

Google document for positioning and presenting yourself to the media via email

Press Release Template

Big announcement coming up? Here’s a press release template in the exact format the media expects and loves

Pitching best practices

When to pitch? How to pitch? When to follow up? Relax, here’s what you need to know!

Hack These 30+ Pitch Angles the Media Can’t Resist

Need a place to start? Are you stuck on how to pitch yourself? These angles are tried and true.

How to work with inbound media opportunities

We’re sharing many resources that you can sign up for that matchmake journalists with brands like yours – here’s how to work with them.

How to nail an email interview so you get covered

75% of media interviews are via email. Here’s how to make your commentary shine and increase your chances of getting picked up.

Media meeting script and agenda

Part of PR is relationship-building. Here’s our script for inviting media to meet with you and how to lead the meeting.

Five must-haves for securing press coverage

Don’t even think about working with the media until you have these five things.

Media training guide

A 50-page detailed guide on different media types and how to do interviews and position yourself in front of each of them.

How to maximize press coverage

Guide to leveraging your media coverage to earn the trust of your audience and convert that trust into sales.

How to organically find influencers

Influencer databases are extremely expensive. Follow these step-by-step suggestions on how to source and secure partnerships without spending a dime.

Influencer Pitch Template

Pitching influencers is slightly different than pitching journalists. Use our template for a fail-safe approach.

How to communicate a campaign with influencers

Here’s a guide to help you discuss deliverables, timelines, expectations, and fees with influencers, like a pro!

Campaign Brief Template

A Campaign Brief is a formal document from a brand to an influencer that explains the expectations of a paid or partnership campaign. Just plug-and-play!

Influencer Contract Template

Working with an influencer on a pay-for-play basis? Steal our agreement template and customize so it’s your own!

Tip sheet: Growth tactics for social media

Tried and true, this cheat sheet will share some underutilized tactics for growing your following and influence on Instagram.

Tip sheet: How to increase engagement on social media

Engagement arguably beats followers. This tip sheet reveals creative, organic ways to increase your overall engagement on social media.

Tip sheet: Guide to presenting your brand on social media

Social media is an extension of your brand and often the media’s first impression of you. Make sure it shines with these guidelines.

Social Media Calendar Template

You’ll love this easy-to-use Google Sheet that helps you or your team pre-plan content to approve on social media.

Social Media Canva Templates: 12 Customizable Graphics for Q4

Plug-and-play social media graphic templates for October, November, and December.

How to calculate the value of press coverage

Use this handy dandy calculator to determine just how much value one media hit can carry.

Measuring success with influencers

Our scorecard for determining whether or not working with a certain influencer was impactful enough to work with them.

13 Metrics to measure to evaluate ROI

What exactly should you be evaluating and analyzing in a PR campaign? From mentions to monthly metrics, understand and track these qualitative and quantitative data for your next campaign.

The DIY PR Project is for anyone who is interested in learning how to earn press for their personal brand or business. It's also for marketing professionals who would like to learn PR and really, anyone with a passion for learning and working hard to make their dreams happen.

No. This is important. The ONLY guaranteed way of appearing in the media is through a sponsored spend or advertising. This is true even if you hire a professional publicist. After all, it’s called earned media for a reason! The decision as to whether or not your brand will be included in a story is entirely up to the journalist or editor. What this course promises to give you are the tools and insights necessary to make press happen for your brand. You still need to do the work, but we promise, it will be worth it!

First and foremost: passion. You need passion. PR is not easy, but if you're passionate about the work you're doing, the journalists you're pitching will see that. If you're not passionate, why should anyone else be? Secondly, you will need commitment. Success doesn’t come from what you do occasionally, it comes from what you do consistently.

As far as time and resources, budget about 20 minutes to watch each video, and time to complete each workbook. Additionally, you will of course need a.) high speed internet to watch the live videos and participate in the discussions on our Slack channel,also a free Canva account to access and edit the workbooks.

This is completely go at your own pace.

The links to the workshop videos and corresponding workbooks are delivered straight to your inbox immediately after purchase. Any questions or feedback you have about the lesson are open for discussion in the Slack channel.

You'll always have access to re-watch any of the videos and complete your five workbooks at your own pace, which together ultimately create your Pitch Pack.

You’ll receive immediate access and updates to The DIY PR Project program, invitations to our monthly AMA sessions for live guidance and advice, a membership to our lifestyle business Slack channel to connect with other entrepreneurs, optional add-ons like done-for-you media and influencer lists, and with annual memberships, did we mention more than 30 bonus templates for social media, media, influencer, metrics, and more! All in all, the program is worth more than $7,999 and you can have it all for as little as $99/month.

While this course will teach you more about PR than most people know about PR, there is no way we could cover everything there is to know about publicity in the span of 100 minutes. Completing this program gives you the opportunity to be your own publicist. You'll be armed with the basic knowledge and tools to feel confident in pitching your story to the media and landing coverage anytime. As your business or brand grows and your responsibilities and income grow, it might be worthwhile to outsource or hire a full-time professional.

$99/month for a monthly membership and $999/year for the yearly membership.

If you are interested in collaborating with Reena Goodwin for coaching or full-service PR support, email [email protected]