THE DIY PR MASTERCLASS
Instant access to a comprehensive video training series that helps you prep for and procure your own free publicity, taught by FACTEUR PR owner and 15-year PR expert, Reena S. Goodwin, LIVE STARTING IN JANUARY 2025!
GROW YOUR BUSINESS WITH FREE PUBLICITY
in as little as one hour a week!
Hey, small businesses! The DIY PR Project is an online training & community membership from FACTEUR PR that will help you learn how to work with the media while connecting you to opportunities to earn free press coverage for your business.
Our members have secured features in:Â
Does this sound like you?
✦  You know your product or service is amazing, but you’re struggling to reach new audiences because you don’t know how to get media attention and can't yet afford a PR agency.
✦  You want to grow your brand’s visibility, trust, and sales, but you’ve been missing out on valuable press opportunities due to a lack of time, guidance and connections.
✦  You want to diversify your marketing in a way that will attract new customers, not just pursue them with advertising.
✦  You see competitors or industry peers featured in digital media, magazines, podcasts, and blogs, and you wonder why your brand isn’t in the spotlight.
✦  You’re unsure how to tell your brand’s story in a way that captivates journalists and gets picked up by the media.
✦  You know press coverage could make you stand out as an industry leader, but you feel lost on where to start or who to contact.
✦  You are so busy running your business that you lack the time to figure out and execute a successful PR strategy on your own.
Well, just imagine what would change for your business if you could…
Empower you and your team with valuable PR skills and leverage that skill forever to help grow your brand.
Master the craft of writing compelling pitches that capture the media’s attention and effortlessly position you and your business in the spotlight.
Supercharge your brand’s visibility and credibility by landing features in top magazines, blogs, podcasts, and more.
Have direct access to & seize timely press opportunities that bring your brand to new, untapped audiences with ease.
Effortlessly attract and retain customers who trust your brand thanks to credible, high-impact press exposure.
Command a higher price for your products or services because of the media interest in your brand that you have generated.
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Sounds pretty amazing, right?
WELL, YOU DON'T HAVE TO IMAGINE ANY LONGER…
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LET USÂ HELP YOU TO
LAND & LEVERAGE FREEÂ PUBLICITY TOÂ BOOST YOUR BUSINESS
With The DIY PR Project from FACTEUR PR, you’ll receive trainings, templates, and support to help you or your team learn & leverage PR to secure valuable, high-profile media coverage for your business on a budget that you can utilize on your website, social media, e-mail newsletter, advertising, media kit, and so much more.
MEDIA MAKES A DIFFERENCE
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See how press coverage has boosted our clients’ businesses!
Three ways we help you secure press coverage with support at each step!
1. Watch The DIY PR Masterclass.
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Learn the foundations of media relations – who to pitch, what to pitch, and how to pitch – with 15-year PR pro, Reena Goodwin – and confidently create your official media pitch pack.
2.  Attend the weekly support calls with the PR team.
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Ask questions, review your pitch ideas, receive guidance on your plan, and gain valuable and timely advice to secure meaningful media coverage for your business.
3. Participate in the community.
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Connect with other business owners, ask questions, share your wins, and get access to active media opportunities in our exclusive Media Match Channel.
KIND WORDS FROM OUR MEMBERS
This program delivers...but don't just take our word for it!
What’s Inside The DIY PR Project
A $17,399 value for only $999/year!
Compare that to the cost of working with a PR agency: $65,000/year
VALUE $1599
VALUE $8999
WEEKLY LIVE GROUP COACHING MEETING
All calls will be recorded and saved to watch later, organized by questions we answered.
VALUE $699
COMMUNITY
Connect with other group members, filled with small business owners just like you, as we share successes, get support, and gain access to media opportunities!
VALUE $1999
WORKBOOKS AND TEMPLATES TO HELP YOU SECURE FREE PRESS COVERAGE LIKE A PRO
The only workbooks you'll need to pitch your brand, including Own Your Story to Tell Your Story, Hooks and Headlines, PR Plan Template, Media Kit Template, and 3-Pitch Templates.
PLUS MORE THAN 30 TIME-SAVING BONUSES WORTH MORE THAN $3,000
MEET YOUR PR COACH,
REENA S. GOODWIN
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SUPPORTÂ FROM A 15-YEARÂ MEDIAÂ & MARKETING EXPERT AND FELLOW ENTREPRENEUR
“Working with Reena has been a great experience. She is super approachable, hip, and genuinely cares about the business owners she works with. With her help, I have been featured in InStyle Magazine, Real Simple, Healthline, The Healthy, etc. and have been interviewed on local news outlets.” – Melanie Shmois, work-life balance coach
My name is Reena Goodwin, and for more than a decade, I’ve worked with energetic start-ups and established multi-million dollar brands to help them build trust with their audiences in order to grow awareness and ultimately sales.
Trust is the changemaker – it helps turn small businesses into established brands over time, and this is what I strive to help do for my clients.
As the Founder + Director of FACTEUR PR, a boutique marketing and communications studio, we’ve helped hundreds of businesses grow through consumer trust-building activities like media relations, influencer relations, activations, brand partnerships, marketing, social media, and more.
Our team at FACTEUR created The DIY PR Project specifically to support emerging brands and businesses with their communications in a way that is accessible and with the level of quality you’d expect from an experienced agency. If you’re ready to learn, I’d love to support you and help your brand get the attention it deserves!
 Take a peek into our exclusiveÂ
 DIY PR Masterclass Â
We'll teach you everything you need to know – step-by-step! – about how to secure press coverage for your brand. Perfect for founders or their marketing teams.
No PR experience requred!
Learn how to land and leverage your own publicity from a PR expert who’s been doing it for 15+ years.
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✦ Founder & CEO of FACTEUR PR and The DIY PR Project
✦ Host of the Grow Your Wellth podcast
✦ Recognized by PR Couture, The PR Net, PRSA, Career Contessa, Crain’s Business, Architectural Digest, Inc., SavviHer, Martha Stewart, and more
✦ 15 years of public relations experiences and 20 years of marketing experience
✦ Former lifestyle journalist
✦ Clients have included AEG Presents, Naturepedic, Mystic Tan, L’or de Seraphine, DryBar, The Tea Spot, Nativa SPA, iOttie, TRUSS Professional, Naturepedic, Vital Essentials, Boogie Board, MONA Dermatology, MEDER Beauty, The Rock and Roll Hall of Fame, and many more.
This program is DEFINITELY for you, if:
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✦ You are a small business owner or solopreneur ready to scale your business by gaining the press coverage you deserve.
✦ You want to build your reputation and become known as a trusted leader in your industry without hiring an expensive PR agency right now.
✦ You’re eager to put in the work to finally get your brand featured in magazines, blogs, podcasts, and more.
✦ You have a product or service you truly believe in and want more people to know about, but you need a proven path to increase your reach and credibility.
✦ You’re ready to learn how to tell your brand’s story, connect with media, and land press coverage that builds trust and drives sales.
✦  You’re tired of being overlooked and want the tools, strategies, and insider tips to create consistent, high-impact publicity for your business.
Are you ready to take your business from hidden to the headlines?
SIGN UP FOR THE DIY PR PROJECT!
